Rakuten Loyalty is excited to welcome Kim Riedell to our team, as the new VP of Client Relationships & Revenue Optimization!
Kim brings over 15 years of experience in leadership roles encompassing strategic and operational planning, client relationship management, and product management in domestic and international software development, organizational consulting, and digital products and services.
Kim has key expertise in affiliate marketing and the digital coupon industry. Most recently Kim was the General Manager & VP of Digital Offers at Valassis, a recognized leader in the consumer packaged goods coupon industry. Under Kim’s leadership the company took strategic steps to move from printed coupons to digital coupon offerings, supporting more than 20,000 grocery retailers and all major CPG companies.
Prior to Valassis, Kim held executive positions at a card linked offer startup, Linkable Networks, and at the recognized leader in affiliate marketing, Commission Junction, a ValueClick company. Kim holds an MBA from Simmons College School of Management and a BA in Communication from The University of New Hampshire.
Welcome to the Rakuten Loyalty family, Kim!
